Finding your unique voice in translations
It is a simple rule of thumb for communicating: if you want to convey your message, you should find the right tone of voice. Have you ever imagined a grumpy voice-over for a nappies brand or a tired voice-over selling city trips? Chances are great that you would shake your head in disbelief and never decide to buy those nappies or book that city trip again.
Tone of voice is a powerful tool for selling products and services, but finding your unique voice in translations also comes with some considerations worth sharing.